Marketing Strategist Ralph Brogden Advises Obama On “No Strategy” Remark

Marketing Strategist Ralph Brogden Advises Obama On “No Strategy” Remark

(NEW YORK) In light of President Obama’s recent comments that he had “no strategy yet” for dealing with the militant group ISIS, a marketing strategist offers some sage advice for politicians and business leaders struggling with strategic planning. “The Russians have a 50 year strategy. The Chinese have a 500 year strategy. The United States appears to have a 4 year strategy – just enough to get through the next round of Presidential elections. That’s not good enough,” says Ralph Brogden, a marketing consultant in New York who develops branding, messaging, and positioning strategies for businesses and non-profit organizations. “Nothing happens without a coherent, actionable strategy for achieving your goals.”

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