If you don’t know the difference between customers and clients then you’ll attract the wrong people to your business and create extra stress and hardship. In this episode, Ralph Brogden argues that Rebelpreneurs are professional problem-solvers who specialize in taking extraordinary care of clients but seldom work with customers – and why.

Here’s a mind-blowing paradigm shift: if you really want to create wealth, don’t focus on wealth creation. Instead, change your focus from “wealth creation” to “________ creation” and watch the money pour in. Classic Rebelpreneur mindshift for advanced free-thinkers only!

Ralph’s Rule #1: Superior Strategies Create Superior Results.

Most of the people who come to me are stuck in a dull marketing routine. They assume they are doing about as well as they can. They have learned to settle for mediocre results. In this episode Ralph shares three client stories to illustrate why it makes sense to get an outside perspective from someone who can see things you don’t see so you can use that information to make wildly profitable strategic shifts.

According to Michael Gerber, ““The purpose of a business is to give you more life – and if your business isn’t specifically designed to give you more life, it will inevitably do the opposite – it will take the life you’ve got.” Ralph Brogden shares the 3 Big Questions you need to ask yourself to keep this from happening.

Plus: We kickoff the episode with the hilarious premiere of our new game show: “Simple Answers to Complicated Marketing Questions!”

According to Ralph Brogden, “If you do what everybody else does then you’ll get what everybody else gets. That usually means mediocre results, and you can’t build a great business by being mediocre.” In this episode, Ralph Brogden explains why you need to ignore feedback, innovate, be creative, be different, take risks, and never be boring. Rebelpreneurs don’t follow best practices – they create them!