Ralph Brogden is a nationally-recognized marketing and media strategist who joined Business Innovators Radio in 2014 as a host and producer. “I love discovering and talking to talented, motivated business owners, digging into their success secrets, and helping them tell their stories to a wider audience,” Brogden said. “Partnering with WCKG means more exposure for my guests, so I couldn’t be more thrilled at the opportunity to do what I do best and promote them in a bigger way.”

On the partnership between Business Innovators Radio and WCKG, Business Innovators Radio Programming Director Jack Mize says, “Bringing together the worlds of Business Innovators Radio’s Online Platform and WCKG’s history in terrestrial radio is more than just a hybrid form of media. It’s redefining the process in which new influencers and innovators are getting media exposure. Matt Dubiel and WCKG are changing the game of traditional talk radio and bringing valuable information to consumers when and where they want to listen.”

The combined passion and reputation of Business Innovators Radio and WCKG has grabbed the attention of some of the top online radio talent and made saying ‘yes’ an easy decision for hosts like Ralph Brogden, who were hand-picked to kick off the venture.

“What we’re seeing is that media consumers have been moving away from scheduled programming and moving towards on-demand media,” Brogden said. “Listeners want total control over the media they consume. They want to decide when, where, how, and on what device they listen and watch their shows. So we’re taking advantage of ‘The Netflix Effect’ and giving listeners what they want, when they want it.”

Brogden’s show, Rebelpreneur Radio, will feature interviews with accomplished entrepreneurs, business owners, and professionals sharing their best tips and strategies for life and business success. “I developed the idea of a ‘Rebelpreneur’ as someone who is willing to ‘break the rules’ in the sense of going beyond the status quo and being amazing, innovative, and creative – not settling for doing business as usual,” Brogden explained. “The survival of a business requires you to stand out and be extraordinary. My show reveals what works, and what doesn’t, straight from the experience of real people who are making things happen on a daily basis.”

According to Brogden, the show fills a psychological need as well. “Whether you are starting a business or running one, it’s incredibly motivating to listen to other people’s stories of success and how they overcame obstacles,” Brogden said. “Each interview is crafted to be a valuable resource for giving listeners real strategies to make them successful – both in business and in life.”

Ralph Brogden is a best-selling author, publisher, and producer for Business Innovators Radio Network. He earned a degree in marketing and psychology from State University of New York and is pursuing a graduate degree in strategic communication. Brogden’s work has been featured on CBS, NBC, ABC, FOX, USA Today, The Huffington Post and hundreds of nationally-syndicated television, newspaper, and magazine outlets. Brogden is also CEO of Holland House Publishing New York, focusing on marketing, media, communication and publishing strategies for authors and subject matter experts.

Gallup reported that a majority of viewers, 53%, rated Trump’s inaugural address as “excellent or good.” That falls short of the 65% and 81% “excellent or good” ratings that Barak Obama enjoyed at his 2013 and 2009 inaugurations speeches, as well as the 62% that George Bush achieved in 2005.

While the numbers reflected a certain level of partisan politics (more Republicans had a positive reaction than Democrats), experts agree that it was different from anything they had expected. The Wall Street Journal reported that “President Donald Trump delivered a 16-minute inaugural address on Friday that will be remembered for its populism and defiance… Historians and speechwriters call the address one of the most ominous entrances ever, reinforcing familiar campaign themes of American decline.”

Ralph Brogden, a marketing and media consultant specializing in strategic communications, says the response to the inaugural address signals a need for the administration to shift their tone from “Candidate Trump” to “President Trump.”

“Typically, the President’s inaugural address casts an optimistic vision for America that unites the nation and sets an upbeat tone for the next four years,” Brogden said. “Mr. Trump’s speechwriters made him sound as though he was still on the campaign trail, arguing his case. More importantly, the speech failed to adequately address the needs and concerns of the global audience. Mr. Trump needs to consider that he now speaks not just to the American people, but to all peoples of the world.”

CNN confirmed Brogden’s analysis, quoting an unnamed Arab diplomat who said, “The message was ‘America First and screw everyone else.’ That mind frame is not lost on the world and it is not good for the United States.”

It remains unclear how much of the “America First” speech Trump actually wrote himself. While aides have claimed that Trump wrote the speech, The Wall Street Journal reported that Trump’s chief strategist Steve Bannon and senior advisor Stephen Miller collaborated on the address.

“Whoever wrote it was heading in the right direction,” Brogden said. “They found a Big Idea in giving government back to the people. They eliminated the fluff and kept it brief, consistent with Trump’s desire to get down to business. Amazingly, they only used the word ‘I’ three times but used the words ‘we,’ ‘you’ and ‘your’ over seventy times. So it was intently focused on the American people, rather than himself. That was a stellar achievement.”

But according to Brogden, these positives were overshadowed by negative, campaign-style rhetoric, something The Times of London describes as a “bleak” picture of “American carnage.”

“That’s not the impression you want to leave people with,” Brogden said. “The central idea of the speech was noble – that government exists to serve its citizens, and not the other way around. There were positive, hand-clapping moments sprinkled throughout. But the overall impression that people will remember was the succession of negative images conjured up under the ‘carnage in America’ rhetoric. Audiences are disproportionately sensitive to negative images and they remember them longer. Even the best ideas can be buried with the wrong words.”

Brogden predicts that Trump and his team will adjust their communications strategy to become more presidential, inclusive, and global. “A shift in the audience demands a shift in strategy. You can have the best ideas in the world, but in order to implement them, you have to communicate effectively with all kinds of people, not just supporters.”

At the same time, Brogden concedes that all of this is part of what makes the Trump mystique. “His unorthodox communication style may hold the secret to his success,” Brogden says. “Time will tell. We are certainly in uncharted waters at this point.”

If you don’t know the difference between customers and clients then you’ll attract the wrong people to your business and create extra stress and hardship. In this episode, Ralph Brogden argues that Rebelpreneurs are professional problem-solvers who specialize in taking extraordinary care of clients but seldom work with customers – and why.

Here’s a mind-blowing paradigm shift: if you really want to create wealth, don’t focus on wealth creation. Instead, change your focus from “wealth creation” to “________ creation” and watch the money pour in. Classic Rebelpreneur mindshift for advanced free-thinkers only!

Ralph’s Rule #1: Superior Strategies Create Superior Results.

Most of the people who come to me are stuck in a dull marketing routine. They assume they are doing about as well as they can. They have learned to settle for mediocre results. In this episode Ralph shares three client stories to illustrate why it makes sense to get an outside perspective from someone who can see things you don’t see so you can use that information to make wildly profitable strategic shifts.

According to Michael Gerber, ““The purpose of a business is to give you more life – and if your business isn’t specifically designed to give you more life, it will inevitably do the opposite – it will take the life you’ve got.” Ralph Brogden shares the 3 Big Questions you need to ask yourself to keep this from happening.

Plus: We kickoff the episode with the hilarious premiere of our new game show: “Simple Answers to Complicated Marketing Questions!”