As a marketing strategist I constantly critique the sales, marketing, customer service, and public relations practices of small businesses, large corporations, self-employed professionals, and non-profit organizations.
I evaluate the effectiveness of their marketing and determine what makes the winners win and the losers lose. Then I ask myself two questions: 1) What about this can I learn and apply to my own projects, and 2) How can I communicate this to others so they can benefit as well?
That’s the idea behind this blog. When I look at television commercials, listen to radio ads, read the mail, visit websites, or walk into a business I just can’t help but notice the things they’re doing right and the things they’re doing wrong. It’s a force of habit now. I guess that makes me a natural consultant. I’m a fixer and a helper.
Fortunately I have figured out a way to do this for a living, else I would drive my wife crazy. I realized that people will pay me to show them how to do things more effectively, more powerfully, and more profitably. For example, if I can help you convert more prospects into customers, or help you increase your response by 200%, 500%, or 1000%, or help increase the size or the frequency of every sales you make, or how to reach more people with your marketing message, that could be worth hundreds of thousands or millions of dollars to you over the course of your business.
This blog is my way of investing something of myself into those of you who want to work smarter, not harder. If you want superior results you need a superior strategy. If you want more sales, more clients, or more profits then you’ll get loads of free tips just by reading my critiques of what everyone else is doing wrong and how it could be done better. Even though I consider myself an expert (and I have the portfolio samples and twenty years of marketing successess to prove it, both online and offline) I still learn something new everyday. Sometimes you can learn a lot just by watching other people’s mistakes. It will save you a lot of time and money if you don’t have to make all those mistakes on your own.
I thank you for reading and I hope this turns out to be a profitable and educational experience for all of us.