from Ralph Brogden
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“Ralph Brogden provides practical, actionable strategies for helping businesses and brands generate massive media exposure and marketing momentum that fuels growth.”
– Wall Street Select
Ralph’s Rule #1:
Superior Strategies Create Superior Results
Here’s three stories to illustrate why it makes sense to get an outside perspective from someone who can see things you don’t see so you can use that information to make wildly profitable strategic shifts.
1 Simple Tweak Earns $43,266 in One Weekend
An online business wanted me to send out an email announcing a sale. Yawn. I said OK, but I made a simple little tweak to the email that was surprising and unexpected. Everybody hated it, and told me so. “This won’t work in our industry – you just don’t understand our customers.” Blah blah blah. They said I couldn’t send it to their list. Wah wah wah. To prove a point I sent it anyway and it scored a cool $43,266 in a single weekend. I went on to do some other emails for them that did even better than that.
A Simple Shift Creates a $1,000,000 Website
Another company came to me in a panic. They were way behind in their yearly sales budget and needed a huge financial miracle to stay in business. I don’t like being put on the spot, and I chided them for not coming to me sooner. But their idea was to send out a big, monster mailing and pray. I made some simple little tweaks to that strategy and sent a series of emails instead. My campaign generated record-breaking sales and pushed their website well beyond the $1.2 Million a year barrier.
A Slightly Different Approach Nets $1.35 million
Another client I worked with wanted to do a postcard mailing to a small group of local businesses. I told him the kind of mailing he had in mind would be a waste of time and money. With one simple tweak from me, he changed his approach and did the kind of mailing I suggested to a wimpy little list of just 50 people. My simple little tweak brought in a measly two new clients for a “lousy” 4% response rate… and two new projects worth $1,357,321.89.
My point is simple: you could be one simple tweak away from a million dollar breakthrough.
Want to Work With Ralph?
RALPH BROGDEN is a best-selling author and media strategist with a professional and educational background in marketing, psychology and publishing.
Ralph is the host of Rebelpreneur Radio and contributes to several online business publications and media outlets including Business Innovators Radio and Small Business Trendsetters. His work has been featured on CBS, NBC, ABC, FOX, USA Today and hundreds of other nationally-syndicated television, newspaper, and magazine outlets.
Prior to launching his own media and publishing company, Ralph was a marketing strategist and copywriter for a digital media agency in New York.
Ralph in the News
“Marketing strategist Ralph Brogden’s latest offering provides practical, actionable strategies for helping businesses and brands drive sales by making deep psychological connections with prospects… By the end of the first day of its release on Amazon.com, Irresistible Marketing was already a certified bestseller.”- ABC NEWS
“Ralph Brogden predicts that his style of video marketing is here to stay. ‘For years, people were glued to three major television networks and advertisers knew where and how to reach them,’ Brogden says. ‘Today, everyone is online. With Internet traffic shifting from desktop to mobile, and with the fragmentation of audiences across dozens of news and social media sites, Internet video will continue be the fastest, easiest, most effective way to reach people for years to come.’”- Boston Globe
“Ralph Brogden stands out with a focus on building marketing campaigns that produce measurable results for clients.”- Wall Street Select
“Many marketing and media experts like Ralph Brogden believe that Internet video provides the best return on marketing and advertising investment… he creates marketing momentum with [a] breakthrough video approach that delights.”- NBC
(NEW YORK) In light of President Obama’s recent comments that he had “no strategy yet” for dealing with the militant group ISIS, a marketing strategist offers some sage advice for politicians and business leaders struggling with strategic planning. “The Russians have a 50 year strategy. The Chinese have a 500 year strategy. The United States appears to have a 4 year strategy – just enough to get through the next round of Presidential elections. That’s not good enough,” says Ralph Brogden, a marketing consultant in New York who develops branding, messaging, and positioning strategies for businesses and non-profit organizations. “Nothing happens without a coherent, actionable strategy for achieving your goals.”read more
If you want superior results
then you need superior strategies.
“Ralph Brogden is a true professional who knows how to maximize his clients’ opportunities and create the ultimate of success…”
As a businessman who has for the past four decades dealt with hundreds of national companies and their marketing departments, I find Ralph Brogden to be a rare individual who stands head and shoulders above the competition. He is a breath of fresh air, a man of integrity, honesty, and incalculable talents who delivers with excellence on what he promises.Don Griffin
“Ralph Brogden is professional, personable and affordable…”
When I choose to do business with someone, I look at both the quality of their work and also who they are. More often than not, I choose to do business with people I trust and like. Ralph is no exception to that. Ralph is down-to-earth, genuine, kindhearted, AND also a really great writer. Ralph listened to what I was looking for and made sure my article represented me and my message in an honest and sincere way. He then pulled all the various pieces of what I do together and composed a cohesive, well-written press release that yielded a lot of attention. I received a lot of positive feedback from the press release he wrote for me and am so grateful I now have an informative and impactful, 3rd party piece of literature to share with others about who I am and what I do. Oh, and I now get to say that I was featured in more than 350 media and news outlets! For businesses looking to gain more exposure, Ralph Brogden is professional, personable and affordable. It was great working with you, Ralph!Kim O'Neill
“I would, and do, recommend Ralph in a heartbeat to anyone who is looking for media exposure…”
Before working with Ralph I had no idea of the impact a well written news report can have on my business and my life. My initial intention was to get “some” exposure and I never would have thought I would get the massive exposure as I did. Having Ralph do the news report on me and my project was the best thing I could have ever done and I know I would have never been able to get the exposure, fame and most of all expert status without Ralph’s help. His wealth of wisdom and expertise has given me the exposure and expert status that I was looking for even more than what I had expected.Kay Sanders
“Ralph’s strategic direction helped to improve and form the identity of Accelerate Media…
Ralph has a great ability to get to the heart of what needs to be done and the right strategies to accomplish those things. He also excels at putting systems in place to help propel businesses forward. He’s also not afraid to challenge the status-quo. I will always be in debt for his service at Accelerate Media.Jason Foley
“We could not be happier with Ralph Brogden’s input and work…”
In early 2015, I was happy to introduce Ralph and his marketing and promotional services to my authors. Several authors were interested and contracted with him right away. The websites he designed and built were beautiful, and I am excited to report that the first author’s sales and royalties following Ralph’s promotion are the second highest in the history of this company.Nancy E. Wiliams
“Ralph’s creative edge is outstanding…”
His ability to understand the psychology of the target audience, to develop ideal marketing campaigns, combined with the technical knowledge he has to implement the campaigns, is Ralph’s most incredible strength.F. S.
“The day I contacted you was the start of my business turnaround…”
Your intervention gave me, for the first time in a long time, the chance to do what I do best. In essence, you’ve given me back my business. The new year looks very promising for me, and I can’t thank you enough for all that you’ve done.V. G.
“Ralph’s involvement in this area of our business means that I have a solution for it that requires no more further thought…”
Our agency has been using Ralph Brogden’s services exclusively for maintaining our web presence. Ralph is responsive to our requests, acts quickly to meet our needs, and does so without a great deal of fanfare. I would highly recommend his services (and to note, I have with my colleagues) to someone seeking to build their media strategy from scratch or completely rethink what is currently in use. From my perspective, Ralph’s involvement in this area of our business means that I have a solution for it that requires no more further thought. Ralph’s on top of it, and I don’t need to worry myself about it. I can’t give any higher praise than that.Patrick J. McGrath
“I have been most impressed with Ralph’s marketing creativity…”
…and his ongoing commitment to meeting our needs as our business changes. He frequently has great suggestions for design improvements and product marketing strategies that I hadn’t thought of. I recommend Ralph without hesitation to anyone who is just getting started, or already has an established, robust website.Dr. Emory Petrack
“Ralph is by far the best…”
Not only does Ralph have a great understanding and intuitive feel for design and the technical aspects of a website, he has the marketing and business expertise to create websites that turn visitors into sales – a skill nearly impossible to find in a typical web designer. He’s flexible enough to meet my needs, but firm enough to keep things on track so I can just rely on his expertise and not micro-manage everything. Should you hire Ralph? Absolutely, yes – no question about it!B. M.
WANT TO LEARN MORE?
Contact Ralph Brogden to check availability for consulting, speaking, or media interviews.