Ralph Brogden is a nationally-recognized marketing and media strategist who joined Business Innovators Radio in 2014 as a host and producer. “I love discovering and talking to talented, motivated business owners, digging into their success secrets, and helping them tell their stories to a wider audience,” Brogden said. “Partnering with WCKG means more exposure for my guests, so I couldn’t be more thrilled at the opportunity to do what I do best and promote them in a bigger way.”

On the partnership between Business Innovators Radio and WCKG, Business Innovators Radio Programming Director Jack Mize says, “Bringing together the worlds of Business Innovators Radio’s Online Platform and WCKG’s history in terrestrial radio is more than just a hybrid form of media. It’s redefining the process in which new influencers and innovators are getting media exposure. Matt Dubiel and WCKG are changing the game of traditional talk radio and bringing valuable information to consumers when and where they want to listen.”

The combined passion and reputation of Business Innovators Radio and WCKG has grabbed the attention of some of the top online radio talent and made saying ‘yes’ an easy decision for hosts like Ralph Brogden, who were hand-picked to kick off the venture.

“What we’re seeing is that media consumers have been moving away from scheduled programming and moving towards on-demand media,” Brogden said. “Listeners want total control over the media they consume. They want to decide when, where, how, and on what device they listen and watch their shows. So we’re taking advantage of ‘The Netflix Effect’ and giving listeners what they want, when they want it.”

Brogden’s show, Rebelpreneur Radio, will feature interviews with accomplished entrepreneurs, business owners, and professionals sharing their best tips and strategies for life and business success. “I developed the idea of a ‘Rebelpreneur’ as someone who is willing to ‘break the rules’ in the sense of going beyond the status quo and being amazing, innovative, and creative – not settling for doing business as usual,” Brogden explained. “The survival of a business requires you to stand out and be extraordinary. My show reveals what works, and what doesn’t, straight from the experience of real people who are making things happen on a daily basis.”

According to Brogden, the show fills a psychological need as well. “Whether you are starting a business or running one, it’s incredibly motivating to listen to other people’s stories of success and how they overcame obstacles,” Brogden said. “Each interview is crafted to be a valuable resource for giving listeners real strategies to make them successful – both in business and in life.”

Ralph Brogden is a best-selling author, publisher, and producer for Business Innovators Radio Network. He earned a degree in marketing and psychology from State University of New York and is pursuing a graduate degree in strategic communication. Brogden’s work has been featured on CBS, NBC, ABC, FOX, USA Today, The Huffington Post and hundreds of nationally-syndicated television, newspaper, and magazine outlets. Brogden is also CEO of Holland House Publishing New York, focusing on marketing, media, communication and publishing strategies for authors and subject matter experts.

Gallup reported that a majority of viewers, 53%, rated Trump’s inaugural address as “excellent or good.” That falls short of the 65% and 81% “excellent or good” ratings that Barak Obama enjoyed at his 2013 and 2009 inaugurations speeches, as well as the 62% that George Bush achieved in 2005.

While the numbers reflected a certain level of partisan politics (more Republicans had a positive reaction than Democrats), experts agree that it was different from anything they had expected. The Wall Street Journal reported that “President Donald Trump delivered a 16-minute inaugural address on Friday that will be remembered for its populism and defiance… Historians and speechwriters call the address one of the most ominous entrances ever, reinforcing familiar campaign themes of American decline.”

Ralph Brogden, a marketing and media consultant specializing in strategic communications, says the response to the inaugural address signals a need for the administration to shift their tone from “Candidate Trump” to “President Trump.”

“Typically, the President’s inaugural address casts an optimistic vision for America that unites the nation and sets an upbeat tone for the next four years,” Brogden said. “Mr. Trump’s speechwriters made him sound as though he was still on the campaign trail, arguing his case. More importantly, the speech failed to adequately address the needs and concerns of the global audience. Mr. Trump needs to consider that he now speaks not just to the American people, but to all peoples of the world.”

CNN confirmed Brogden’s analysis, quoting an unnamed Arab diplomat who said, “The message was ‘America First and screw everyone else.’ That mind frame is not lost on the world and it is not good for the United States.”

It remains unclear how much of the “America First” speech Trump actually wrote himself. While aides have claimed that Trump wrote the speech, The Wall Street Journal reported that Trump’s chief strategist Steve Bannon and senior advisor Stephen Miller collaborated on the address.

“Whoever wrote it was heading in the right direction,” Brogden said. “They found a Big Idea in giving government back to the people. They eliminated the fluff and kept it brief, consistent with Trump’s desire to get down to business. Amazingly, they only used the word ‘I’ three times but used the words ‘we,’ ‘you’ and ‘your’ over seventy times. So it was intently focused on the American people, rather than himself. That was a stellar achievement.”

But according to Brogden, these positives were overshadowed by negative, campaign-style rhetoric, something The Times of London describes as a “bleak” picture of “American carnage.”

“That’s not the impression you want to leave people with,” Brogden said. “The central idea of the speech was noble – that government exists to serve its citizens, and not the other way around. There were positive, hand-clapping moments sprinkled throughout. But the overall impression that people will remember was the succession of negative images conjured up under the ‘carnage in America’ rhetoric. Audiences are disproportionately sensitive to negative images and they remember them longer. Even the best ideas can be buried with the wrong words.”

Brogden predicts that Trump and his team will adjust their communications strategy to become more presidential, inclusive, and global. “A shift in the audience demands a shift in strategy. You can have the best ideas in the world, but in order to implement them, you have to communicate effectively with all kinds of people, not just supporters.”

At the same time, Brogden concedes that all of this is part of what makes the Trump mystique. “His unorthodox communication style may hold the secret to his success,” Brogden says. “Time will tell. We are certainly in uncharted waters at this point.”

Ralph Brogden has developed an entire marketing philosophy around the idea that people only want to do business with people that they know, like and trust. Brogden’s newest book is titledIrresistible Marketing: 4 Psychological Strategies for Getting People to Buy (Without You Having to ‘Sell’ Them). In it, Brogden provides a psychological basis for attracting, persuading, and converting prospects into customers and clients without hard-core selling.

By the end of the first day of its release on Amazon.com,Irresistible Marketing was already a certified bestseller. Brogden managed to take the #2 spot in Consumer Behavior next to Dr. Robert Cialdini’s perennial classic Influence, and landed on the Top 20 list in Entrepreneurship. Brogden’s book also made the #1 position on Amazon’s Hot New Releases in Consumer Behavior. These results were verified by Amazon on January 15, 2016.

“Of course, I’m thrilled about the success of the book,” Brogden says. “But more importantly, I hope it helps people see that ‘interruption marketing’ is outdated and ‘relationship marketing’ is the new normal.”

As an example of what Brogden calls “interruption marketing,” he relates one of his first marketing failures trying to sell real estate advertising to an auto mechanic. “It was a disaster!” Brogden says.

But that initial failure at sales led Brogden into a 20-year obsession with marketing strategy and psychology. “I learned that a superior strategy would produce a superior result.”

In the book, Brogden draws upon his educational background in psychology and marketing, together with his professional experience in running a small business, working as a marketing strategist and copywriter for a digital media agency in New York, and fine-tuning his craft over the course of two decades as a marketing consultant.

“When business owners find out that I’m a specialist in marketing psychology, they usually want to know the secret hacks, the ninja moves, or the ‘Jedi mind tricks’ they can use to get more people to buy their stuff,” Brogden says with a laugh.  “I have to be honest and tell them that there are no hacks or tricks that are going to get people to do something they don’t want to do – in business or in life.”

But according to Brogden, there are some basic principles of human behavior that anyone can use to make their marketing better and to communicate more effectively with their target audience.

“The problem with marketing today is there is a tremendous psychological barrier standing between you and your prospects,” Brogden says. “People are very skeptical, cynical, and jaded by marketing in general. Plus, people are smart, they have their guard up, and they’ve seen and heard it all before. Your goal is not just to sell something, but to add real value, and to treat people the way they want to be treated – with care, with respect, and with the goal of helping them get the outcome they want.”

The key, according to Brogden, is to change your approach from selling to serving, and to make that change apparent in everything you do. “You’ve got to learn a new way of marketing, which requires a new way of thinking,” Brogden says. “If you want your business to thrive you have to overcome that psychological barrier with a marketing and messaging strategy that prospects find personal and appealing.”

For a limited time, Brogden is making his bestselling book available for free on his website. To download a digital version of “Irresistible Marketing,” visit RalphBrogden.com.

(NEW YORK) “Most business owners take word of mouth marketing for granted and just hope people will say good things about them,” says Ralph Brogden, executive producer of Vizabol Media. “We say, let’s go get those happy customers, let’s film them, and let’s make that word of mouth a permanent part of your website. Happy customers, clients and patients are the best advertising in the world.”

And he should know. With over 25 years of experience in advertising and publishing, Brogden perfected his craft while working as a marketing strategist and copywriter for a digital media agency in New York. And while he has produced everything from advertorials to web commercials to explainer videos and “let me tell you about my business” documentaries, Brogden says that testimonial videos are by far the most effective for connecting with an audience. “I eventually realized that happy customers make a more persuasive sales pitch than anything the business or practice could say about itself. I couldn’t believe what I was hearing. I was blown away.”

Many marketing and media experts like Brogden believe that Internet video provides the best return on marketing and advertising investment. After extensive testing, Brogden found that less than 10% of prospects read marketing materials all the way through, but 85% of those same prospects would watch a video that contained the same information.  “All of us have learned to tune out typical advertising messages and commercials,” he says. “Even Google calculates your Adwords projections on a 1% response, which means they know that, on average, 99% of your audience is ignoring you.”

Brogden’s solution is to make your video look like something other than a commercial or a sales pitch – something fun, educational, entertaining, dramatic, or helpful. And hopefully, viral. “Tell a story, make ’em laugh, make ’em cry, make ’em nod their head, make ’em want to share it with all their friends on Facebook. But if it looks like the typical commercial, it’s going to be ignored,” he says.

Drawing upon his years of advertising experience and a double major in marketing and psychology, Brogden perfected a unique process for interviewing customers, clients and patients to get testimonials. In the process he quickly developed a reputation for his skill at documenting more elaborate success stories on video. “People started calling me the Larry King of testimonial videos, even though I’m always off-camera,” he says. “When I’m interviewing someone, I’m a marketing journalist. It’s not about me, it’s about the people I’m interviewing, letting them tell their story in their own words, and letting the world see how good my clients really are.”

Some experts caution that while video can be powerful and effective, it takes an objective third-party to produce a video that is authentically customer-focused and not self-centered or full of hype. Brogden agrees. “That’s the whole point. You have to get out of the mindset of talking about yourself. People don’t believe what you say about yourself. They are checking you out on Google, they are looking for ratings and reviews, and they want to know what other people think about you. So if you have a great product or service that makes people happy, we want to make it easy for them to tell their story to the world, because their story is really your story.”

And if a company has a lot of negative reviews and poor ratings, “It’s even more critical to find your happy customers and get them talking about you on camera,” Brogden explains. “We can’t erase negative reviews, but we can mitigate the damage by filming people who had positive, happy experiences. Reputation management must be proactive, not reactive.”

To make his style of video more accessible to small businesses and non-profits, Brogden figured out a way to make the studio portable and deliver a film crew on-site, anywhere in the world. “We bring the studio to you, we film on location, and a few weeks later you get a professionally-produced video for your website that’s going to tell your story from the perspective of your best customers.”

But what sets Vizabol Media apart is what happens after the video is produced. Back in the production studio, Brogden takes off his marketing journalist hat and puts on his marketing strategist hat. He directs a creative team that leverages each video with major media publicity, social media distribution, analytics, lead-capturing devices and email marketing campaigns that automate the sales process for their clients. “Something magical happens when you tap into this,” Brogden says with a knowing smile. “A well-produced video, combined with major media coverage, positions you as an authority in your field. Your ads start pulling better, you start getting more visitors to your website, you begin converting more prospects. You get lots of buzz. People are eager to work with you. They see your video and they are pre-sold on why you’re the best choice for them.”

Brogden predicts that his style of video marketing is here to stay. “For years, people were glued to three major television networks and advertisers knew where and how to reach them. Today, everyone is online. With Internet traffic shifting from desktop to mobile, and with the fragmentation of audiences across dozens of news and social media sites, Internet video will continue be the fastest, easiest, most effective way to reach people for years to come.”

To see Ralph Brogden and his team in action, visit Vizabol.com.