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How to Waste Your Marketing Money

How to Waste Your Marketing Money

It never ceases to amaze me… Companies spend an enormous amount of time, effort, money, and energy trying to get people to make a purchase, and when they do, they completely drop the ball when it comes to customer service. This is an issue every business needs...
Avoid Sales and Marketing Dissonance

Avoid Sales and Marketing Dissonance

“Dissonance” is a term used to describe the annoying feeling you get in your ears when two sounds clash instead of harmonize. From a marketing strategist standpoint, it’s what happens when marketing promises one thing and salespeople deliver...

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