Smart Email Marketing
A successful email marketing campaign makes an impact by personalizing each message with the recipients name and other features. This can be done by merging the database with the email software. It take some extra effort but the results are well worth it – you...
How to Waste Your Marketing Money
It never ceases to amaze me… Companies spend an enormous amount of time, effort, money, and energy trying to get people to make a purchase, and when they do, they completely drop the ball when it comes to customer service. This is an issue every business needs...
Marketing Success Can Be As Simple As A Coupon
It’s Friday night and my wife and I are trying to decide what to go pickup for dinner. We decide on chicken. In our neck of the woods we have two choices, and we have no partiality toward either. Being frugal we went online to look for coupons. Chicken Website...
Free Marketing Tips
As a marketing strategist I constantly critique the sales, marketing, customer service, and public relations practices of small businesses, large corporations, self-employed professionals, and non-profit organizations. I evaluate the effectiveness of their marketing...
More Customer Service Disasters That Destroy Marketing Campaigns
I’m truly annoyed by the fact that my marketing blog spends so much time on the issue of customer service. But the fact is poor customer service has an adverse affect on the marketing strategy, so it’s something that must be considered. I’m beginning...
RALPH BROGDEN, MASC is a best-selling author, publisher, and marketing and media consultant. His work has been featured on CBS, NBC, ABC, FOX, USA Today, The Huffington Post and hundreds of nationally-syndicated television, newspaper, and magazine outlets. He is a producer for Business Innovators Radio Network and host of Rebelpreneur Radio for WCKG 102.3 in Chicago.