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Free Marketing Tips

Free Marketing Tips

As a marketing strategist I constantly critique the sales, marketing, customer service, and public relations practices of small businesses, large corporations, self-employed professionals, and non-profit organizations. I evaluate the effectiveness of their marketing...
Avoid Sales and Marketing Dissonance

Avoid Sales and Marketing Dissonance

“Dissonance” is a term used to describe the annoying feeling you get in your ears when two sounds clash instead of harmonize. From a marketing strategist standpoint, it’s what happens when marketing promises one thing and salespeople deliver...

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