(NEW YORK) In light of President Obama’s recent comments that he had “no strategy yet” for dealing with the militant group ISIS, a marketing strategist offers some sage advice for politicians and business leaders struggling with strategic planning. “The Russians have a 50 year strategy. The Chinese have a 500 year strategy. The United States appears to have a 4 year strategy – just enough to get through the next round of Presidential elections. That’s not good enough,” says Ralph Brogden, a marketing consultant in New York who develops branding, messaging, and positioning strategies for businesses and non-profit organizations. “Nothing happens without a coherent, actionable strategy for achieving your goals.”
Ralph Brogden Selected as WCKG Talk Show Host in Media Partnership with Business Innovators Radio Network
Ralph Brogden, best-selling author, host and producer for Business Innovators Radio, has joined forces with WCKG, Chicago in a new media venture that leverages the power of online broadcasting with the influence and reach of traditional radio.
Ralph Brogden, a marketing and media consultant specializing in strategic communications, says the response to the inaugural address signals a need for the administration to shift their tone from “Candidate Trump” to “President Trump.”
People hate pushy salespeople, annoying telemarketers, junk mail and scammy online websites that try to trick them into buying something. We know this, right? Yet, somehow, when it comes to marketing their own business, people tend to do some of the very same things...
Marketing strategist Ralph Brogden’s latest offering provides practical, actionable strategies for helping businesses and brands drive sales by making deep psychological connections with prospects.
Many marketing and media experts like Brogden believe that Internet video provides the best return on marketing and advertising investment. After extensive testing, Brogden found that less than 10% of prospects read marketing materials all the way through, but 85% of those same prospects would watch a video that contained the same information.
The psychology of attraction, persuasion, and conversion is infinitely important to marketing and communication professionals trying to sell products, services, and ideas to a skeptical public. Marketing is not so much a business function as it is a scientific study into the psychology of consumer behavior.